Types of Digital Marketing Services

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There are many types of digital marketing, and some of the most popular ones include:

 

1. Pay-per-click (PPC) advertising: This is a type of advertising where advertisers pay a fee every time someone clicks on their ads. PPC advertising is commonly used on major search engines, as well as social media platforms.

 

2. Display advertising: Display advertising involves placing ads on websites, social media platforms, and mobile apps. These ads can be in the form of images, videos, or text, and they can be targeted to specific audiences based on factors like demographics, interests, and browsing behavior.

 

3. Video advertising: Video advertising involves running video ads on platforms like YouTube, Facebook, and Instagram. These ads can be in the form of pre-roll ads (which run before a video), mid-roll ads (which run during a video), or post-roll ads (which run after a video).

 

4. Connected TV advertising: Connected TV advertising involves running ads on streaming services. These connected tv ads can be in the form of pre-roll, mid-roll, or post-roll ads, and they can be targeted to specific audiences based on factors like geography, demographics, and interests.

 

5. Paid search advertising: Paid search places targeted ads on search engine results pages (SERPs). These ads appear at the top of the search results on mobile, tablet and desktop, and advertisers pay a fee every time an online user clicks on an online ad in search results.

 

6. Social media advertising: Social media advertising involves running ads on social media platforms like Facebook, Twitter, and Instagram. These ads can be in the form of images, videos, or text, and they can be targeted to specific audiences based on factors like demographics, interests, and browsing behavior.