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Searching For A Third Party Cookie Alternative?

Host domain names by topics is a proven third party cookie alternative when implementing helpful content and sound digital marketing strategies that can dominate opt-in first party data harvesting!

The end of hyper-targeted digital advertising and remarketing will sink many businesses that have no online consumer tracking solutions in place by October 2024.

Current online consumer targeting and lead generation strategies are about to get a gut punch from Google Topics API, the advantage of tracking and surveilling users across the web is no longer an acceptable digital marketing practice. 

Investment in a one or two word product or service specific keyword domain name and website strategies may be the only answer to the loss of online traffic, new customer acquisition, user behavioral tracking and the  

reorganization of organic search results from dictionary-based Generative AI.


Compared to commercial real estate, domain name real estate strategies have a low cost of entry for high traffic location, location, location.

Don't wait for the panic to set in from the biggest change to the internet in thirty years, learn how to secure an advantage over your fiercest competitor with skilled digital advertising, lead generation and organic search result solutions through the use digital real estate strategies!

Third-Party Cookie Alternative

Cookie Alternatives

Marketing, advertising and lead generation agencies have no alternative to the loss of consumer behavioral tracking identifiers? We do! 

Empire Builders is a digital media consulting firm and online ad agency that specializes in tracking cookie alternatives and taxonomy solutions. We built our entire online advertising agency without data mining or surveilling online users with intrusive website trackers. Our third-party cookie solutions simply consist of using product and service keyword rich hostnames (.co domain names) paired with topic-based website content like the one you are currently on now.  

From conception, our company felt we needed to create an online consumer experience that was free of intrusive surveillance advertising and internet tracking. Our tracking cookie alternatives have been modeled and proven over a thirteen-year period using topic-based category specific keyword rich topic-based domain names. Our third-party alternatives using this concept is so simple you will ask, why aren't marketing and advertising executives talking about it? We at Empire Builders believe they are in very exclusive circles. We believe that these executive insiders are attempting to corner topic-based API browser signals, interest-based taxonomy advertising, natural language generative AI search results and trusted first party data collection through the acquisition of topic-rich taxonomy keyword hostnames (domain names).

How are these executive insiders going to do this? The same way Empire Builders did, by using topic and interest based keyword rich hostnames in .co like: semis, lawns, air conditioning repair, rain gutter repair, gynecology, gastroenterologists, trial lawyer,  assisted living facilities, used vehicles, used auto parts, necktie,  lures and baits for hyper-targeted online advertising and SEO strategies.


This small circle of industry insiders know the above-mentioned keyword taxonomy strategy can't be carried out without owning high traffic product or service keyword domain names, furthermore they won't reveal that .co domain names are a growing part of their online marketing and advertising strategies. 

For those that have direct navigated to this site from a domain name, our topic domain names can be bought and or leased at either GoDaddy or Afternic. Most high traffic topic domain names are owned by large digital real estate investor groups, Empire Builders has high traffic topic domain names those large investor groups don't have to take on the loss of third-party tracking cookies! Connect with us to learn more!

What are tracking cookies? 

Tracking cookies, also known as third-party cookies, are small text files that are placed on an online user's device such as a computer or smartphone by websites they visit on the internet. These cookie trackers are created by domains other than the website domain an online user is actively engaging with, hence the term "third-party."


The primary purpose of tracking cookies is to collect data about a user's browsing behavior and interest preferences across multiple websites by topics and keywords. Without tracking cookies my online and off line businesses would struggle with consumer engagement and brand recognition, but overwhelmingly online consumers and US lawmakers have decided individual user privacy is more important than websites ability to hyper-target consumers with online surveillance trackers. This is good news for consumer privacy.


Why are third-party cookies going away? 

Third-party cookies are going away primarily due to concerns over user privacy and the need for increased data protection. Here are some of the key reasons behind the decline of third-party cookies:


Privacy concerns: Third-party cookies have been criticized for their aggressive surveillance and behavioral tracking of online users. They enable online advertisers, online marketers, and analytics companies to hyper track users' browsing activities across different websites without their explicit consent. This behavioral tracking can result in the collection of very sensitive personal and private information and the creation of detailed online user profiles and search results, raising concerns about privacy and data security around the world.


User-centered approach: There has been a shift towards a more user-centered approach to online user privacy. Online users are becoming more aware of how their data is being tracked, collected and shared, and there is a growing demand for greater control over online personal data and user information. Eliminating third-party cookies and personal user tracking identifiers is seen as a way to give online users more control of their online privacy and personal information online.


Regulatory environment: The regulatory environment around data privacy has become more restrictive in recent years. Regulations like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the US has put more emphasis on user consent and transparency regarding consumer data collection practices. The loss of third-party cookies aligns with these regulatory efforts to safeguard online user privacy.


Browser initiatives: Major web browsers like, Mozilla, Firefox, and Apple Safari, have taken big steps to limit or block third-party cookies all together, Google Chrome on the other hand is now finally catching up. These browsers have implemented stricter cookie tracking policies and privacy controls to enhance user privacy, but will have a profound impact on tracking accuracy for online business, and publishers. Google, for example, announced its plan to start phasing out support for third-party cookies starting January 1st 2024 in the Chrome browser and is exploring alternative technologies like topics API's for targeted advertising by topics.


Ad blocking and tracking prevention: Users have increasingly turned to ad blockers and anti-tracking tools to protect their online privacy and personal information to improve online user browsing experience. These tools can block or limit third-party cookies, making them less effective for online advertisers and digital marketers.


Evolving technology: As technology advances, new methods and technologies are emerging that can provide more privacy-friendly alternatives to third-party cookies. For instance, technologies like federated learning, differential privacy, and on-device machine learning are being explored as potential solutions for targeted advertising while preserving user privacy.


The decline of third-party cookies reflects a broader industry-wide recognition of the importance of privacy and data protection. Advertisers, marketers, and technology companies are now seeking alternative approaches to deliver personalized experiences and targeted advertising that respect user privacy and comply with regulations.

The Concept

How did Empire Builders come up with a no brainer alternative to the loss of third-party cookies? 

In our research and development effort to find a solution to surveillance free behavioral online advertising over a decade ago, we discovered in our research and development an effective solution to not only third-party cookie deprecation, but we also discovered using topic-based keyword .co domain names was effective in predictive online advertising and organic search results.


As many top executives frantically look for options to the loss of third-party cookies, Google has been hinting all along to small business, web services, developers, and publishers that keyword rich host topic-based domain names will be fundamental to future digital marketing strategies.


Empire Builders solution for small business, web services, developers, and publishers is to create ancillary brand websites using keyword rich host domain names that match primary product, service and/or publishing topics. These strategies will not only dominate the first two swipes of a mobile device, but it can also dominate short attention span engagement for online advertising, lead generation, promotions, publisher topics and non-intrusive first-party data collection.

Empire Builders has for sale many keyword rich host domain names to take on a topic and interest-based API browsers! Contact us today to learn of the no brainer alternative to the loss of third-party cookies and tracking identifiers, or take your chances with the unvetted nonsense that's being pitched by those that have no first-mover experience in third-party cookie or tracking alternatives.